Talk · Costume
Saturday the 31st gives Halloween a whole weekend
Costume posts usually peak and die on a Friday night. This year the 31st is a Saturday, so the walk, the trio, and the pumpkin-head illusion get two nights.
Read the briefingNia Cole · Desk
Trios are the post. A solo costume is a mirror selfie with extra steps. The third person is the comment section doing your casting.
Omar Voss · Desk
Ramalama still works if the walk is actually low. Chest-height “creepy” reads as a skit. Knees or it isn’t the format.
June Park · Desk
Retail is already treating this as search. If you sell anything orange, black, or wearable, the caption should name the costume, not the SKU.